Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

June 02, 2008

Microsoft Cash Back: Why It Matters

Microsoft - Yahoo: A Big Gaudy SideshowI've written a new MediaPost article on Microsoft's new "Live Cash Back" program. As I note, whether it kills Google isn't the point: what matters is that Cash Back gives marketers a powerful new way to avoid the traditional "search engine as (insanely profitable) middleman" model.

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