Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

January 12, 2008

Conde Nast's Flops, Will Be Downgraded to Widget Status was an elaborate social network for girls created by CondeNet, the digital arm of Old Media powerhouse Conde Nast. Its beta launch in late 2006 was for girls only, but it allowed those of the male persuasion in when it officially opened in early 2007. used an attractive scrapbook-like interface for its members to express their thoughts. Reviewers judged its feature set well-executed, and naturally, CondeNast brought out all the big PR guns to promote it, resulting in ample coverage in Old Media outlets such as the Wall Street Journal.

Unfortunately, flopped when it came to attracting enough traffic to justify CondeNet's investment in it. In fact, according to Alexa,'s current rank of 75,513 made it less popular than, the site you're reading now. So it was inevitable that the plug would be pulled, and it was last week, when it was announced that would be downgraded from a Website to a mere application that would parasitically attach itself to and

Flip joins recent social networking casualty (bankrolled by Yahoo) as the latest high-stakes social networking catastrophe. Others will surely follow suit as consolidation in the social networking space continues throughout 2008.

Labels: , ,

Jean Shepherd/ Yard Office

A top-notch Jean Shepherd radio clip set against an HO-scale model railroad landscape. This work is illustrative of a new "mashup" meme in which classic imaginative radio dramas are matched up against user-generated videos, and I like it.


Click Here to Return to the Ghost Sites Home Page