Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

November 07, 2007

Venerable SEO Blog Sinking Beneath The Waves, an SEO news and advice site which launched in August of 2003, saw its last update in September of 2007. At its inception, the content at rarely contained any long-form content; instead, it simply linked in parasitical fashion to other URLs with a few lines of text. As the site developed an audience, the content became better, more analytical, and more opinionated.

Like many SEO Blogs,'s content often was often overly self-referential and sometimes verged on Google ass-kissing (e.g. "I saw Matt Cutts' latest Blog entry and he referred to my site -- I'm walking on air!"), but this is behavior is characteristic of the SEO world, which is tiny (although its exponents' collective swagger is intended to suggest it's huge). Those seeking page optimization advice may miss, but can avail themselves of many similar properties that do much the same thing.

Ghostie Award: Site is Dying in ICUTwo Ghosties (Site is Dying in ICU) Two Ghosties mean that the prognosis for the site isn't so good. Experts have examined it and shaken at its prospects. Revival is possible, but unlikely. I don't issue many "Dying in ICU" awards, because few sites spend much time there on their way out.

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Facebook Advertising System: Not Ready for Prime Time

Forget the hype about Facebook's new advertising system. How well does it work? Can advertisers even buy its new-fangled "social ads?"

Well, I tried to buy an ad this morning and I was stopped dead in my tracks by an "Unknown HTTP Error #302."

You'd think that Facebook's 20-something engineering geniuses would have worked out the bugs BEFORE making this thing public, but I guess that kind of thinking is too "old school" for them.

What a frickin' $15 Billion joke.

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