Jane Magazine Closing, Leaving Web Clutter Behind
RadarOnline reports that Jane Magazine, a 10-year old womans' magazine, is closing.
No big surprise here. Magazines are dropping left and right, killed off by the unstoppable juggernaut of the Web. Magazine execs deny this at every turn, but it's the most obvious trend in the world. I mean, the iPhone literally lets people surf the Web in the bathroom, the last bastion of the magazine. Yes, people read them on the subway and in doctors' offices but most people don't ride the subway and most don't spend much time in doctors' offices.
Jane's website (at janemag.com) never got much traction on the Web. With all the money that Conde Nast stuffed into it, its current traffic rank is 159,485, which makes it LESS popular than disobey.com, which has a budget of exactly zero.
When I went to Jane's Blog to check out how its readers were taking the news, I got a script error that froze my browser (see screenshot above).
Truly pathetic work; I doubt many will miss this monster, which will close sometime in August, when the last print issue ships.