Video Ghosts of Enron Online
Here's a fascinating 30-second spot created by Enron to promote Enron Online, its online extension. Its copy reads: "Enron Online will change the markets worldwide for many, many commodities. It is creating an open, transparent that replaces the dark, blind system that existed. It is real simple: you turn on your computer, and it's right there. If you want to do business, you push the button."
Obviously, the phrase "push the button" is ambiguous; in certain circles, it indicates "execution," which is what a lot of people who lost their life savings wanted to do to Enron's executives once the bubble burst.