Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

December 04, 2007

Would You Buy An Ad Campaign From This Man?

Sometimes I really wonder about the sanity of people in the online ad business. Take, for example, this skyscraper ad for an outfit called AdGooroo. The concept isn't bad -- I actually like the fact that this guy's massive hand is reaching out to me in a friendly handshake. But the execution is ridiculous: first of all, the poor guy's suit is at least 3 sizes too big (as revealed by the massive fold of fabric by his right shoulder). His collar isn't tucked under his lapel, which probably means his shirt is too big as well. Lastly, his necktie looks like it had been balled up in a closet for months.

Lastly, for Pete's sake, if you want to be my New Campaign Manager, will you comb your hair?

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Does Anybody Actually Miss Television?

Both Hollywood/TV Writers and Media Owners Need to Get a ClueRemember TV? That big glowing one-way box that sat in your living room, providing your only window into the world? You still see them once in a while: at pizza parlors, or in airport waiting rooms, but it's an endangered device, and nobody takes it seriously anymore.

I don't own a television. Nor does my daughter, nor do many of the younger people I work with. The magic brand letters NBC, CBS, ABC, and even MTV mean nothing to them. The shows they grew up with have been so mediocre that there isn't even nostalgia for TV the way there was for the older generation, who still fondly recall Star Trek, Mission Impossible and Hawaii-Five-O.

The death dance between writers and network owners entered its first month, with neither side willing to budge. The TV writers remain darlings with newspaper writers (another endangered bunch), and for this reason alone the strike remains in the public eye. But time is on no one's side in this battle, because today's media audience isn't suffering because TV long ago stopped being a "must watch" medium.

Sadly, both the union writers and the network owners are dinosaurs, and it's sad to say them dying this way, so bitter, so hardset in their positions, so unwilling to face the fact that tomorrow's world of entertainment may lack a bargainable compensation model for a long time to come. In this new world, there will only be two kinds of content providers: a tiny group of people who do it for the money, and a much larger group who write their words and produce their works because, as they used to say in the 1980's, they have "something to say and a place to say it."

There is no doubt in my mind that the future belongs to the latter, not the former.

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