Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

September 17, 2007

New York Times Comes to Its Senses, Abandons "Walled Garden" Content Plan

Back in 2005, I wrote an article for Ghost Sites excoriating the New York Times for putting much of its best content (including columnists Maureen Dowd, Gail Collins, Judith Warner, Paul Krugman, Bob Herbert, Tom Friedman, David Brooks, and others) behind a subscription wall.

The Times was making $10 million a year on its subscription scheme, but its management clearly recognized that it could be making much more by opening up its content and making it ad-supported. Abandoning the "walled garden" approach is great news both for the Times and for those who continue to regard this institution as an indispensable resource. Bravo!

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