Thursday, June 21, 2007

Pathfinder Documents: It's All About The Hits!

An early hit report from Pathfinder shows the relative popularity of Time Inc's various properties during the summer of 1995. "BatManForever," an area conceived by deputy editor Craig Bromberg is the clear leader, demonstrating the synergetic effect of multimillion dollar offline promotions on Web traffic.

Wednesday, June 20, 2007

Pathfinder Documents: An Evolving Strategy

Pathfinder's strategy evolved from its earliest days, when its mission statement (to be the "World's Best Web Site") evolved significantly. "Personalization," a word that was very much in vogue during the late 1990's, became the site's rallying cry and the key to its future, as revealed in this 1995 strategy memo from Pathfinder's editor to its top editors.