Monday, June 20, 2005

Pathfinder Content: The Netly News

While the great bulk of Pathfinder's staff spent its days processing pre-existing content from its many Content Partners (a process disparaged by some "shovelware"), original content at Pathfinder was, at least for a time, judged to be crucial to the goal of building "the World's Best Web Site" and the Netly News was Pathfinder's highest-profile experiment.

Everything about the Netly News was uncompromisingly original, including the use of a large cow as its emblem, its use of unconventional, unprecictably-shifting page margins, peculiar retro-graphics, and an opinionated, abrasive editorial voice that melded well with the frontier ideology of the early World Wide Web.