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Net Slaves 2.0: Tales of Surviving the Great Tech Gold Rush Paperback – March 1, 2003

by Steve Baldwin (Author), Bill Lessard (Author)
3.8 3.8 out of 5 stars 5 ratings
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Beyond the media frenzy of the dot.com bust, here is the behind-the-scenes account of what became of American tech industry workers.

Technology professionals, former employees of failed Internet start-ups, downsized corporate workers, and entrepreneurs eager to avoid mistakes of the recent past will be captivated by this humorous and poignant account of the human cost of the dot.com rise and fall. In the sequel to their acclaimed and successful NetSlaves: Tales of Working the Web, the authors profile the people affected by the rise and fall of Internet companies and where they are today. The coverage in this collection of post-dot.com experiences includes the "survivalists", who made it through the storm intact and continue to work in the industry; the "neo-luddites", who have shunned the Internet forever; the "vigilantes", who are screaming for justice for their mistreatment; and many others. By revealing the most absurd moments of "the bubble" and what really happened to the people displaced by the death of the New Economy, this volume is essential reading for anyone who wants to know what these events mean for the future of the Internet industry.
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Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Allworth Press
  4. Publication date
    March 1, 2003
  5. Dimensions
    6 x 6 x 9 inches
  6. ISBN-10
    1581152841
  7. ISBN-13
    978-1581152845
  8. See all details
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Editorial Reviews

Review

"Feel the love and live the flashbacks." -- Time Out New York

From the Publisher

The dot.com rise and fall has been indelibly linked to images of money and stock value in the national memory. Overlooked in the media frenzy, however, was the most vital element: the human cost. In NetSlaves 2.0, a startling and inspiring sequel to their acclaimed NetSlaves, authors Bill Lessard and Steve Baldwin offer a behind-the-scenes account of what became of American tech industry workers.

Product details

  • Publisher ‏ : ‎ Allworth Press; 1st edition (March 1, 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1581152841
  • ISBN-13 ‏ : ‎ 978-1581152845
  • Item Weight ‏ : ‎ 15.3 ounces
  • Dimensions ‏ : ‎ 6 x 6 x 9 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 5 ratings

About the authors

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  1. Bill Lessard

    Bill Lessard

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  2. Stephen C. Baldwin

    Stephen C. Baldwin

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    I started out as a "techie writer" for Computer Shopper and PC Magazine and then, when the Web came along, went along for the catastrophic ride documented in Netslaves, Mc-Graw Hill, 1998 (with Bill Lessard). In 2006, I co-wrote, with Kevin Lee, "The Eyes Have It," a book about the transformation of advertising. I began tracking the wild monk parakeets of Brooklyn and the result is an e-book, "The Brooklyn Parrots FAQ," published through Amazon in January, 2015.

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Customer reviews

3.8 out of 5 stars
3.8 out of 5
5 global ratings

Top reviews from the United States

Kab00m
3.0 out of 5 stars I liked the first one enough to read 2.0
Reviewed in the United States on September 9, 2008
Verified Purchase
Is this great literature? No, but it tells people's stories, and that's what I like. I read books about Apple, Microsoft, and the rest because I like personal anecdotes (not antidotes) and want inside information. Therefore, I found this book satisfying. It's a collection of "this could happen to you, so watch your back" tales. There's also improvement since the first volume because now the authors name names instead of using goofy pseudonyms.
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Laura M. Allen
5.0 out of 5 stars Even The Losers Get Lucky Sometimes
Reviewed in the United States on May 11, 2003
NetSlaves 2.0: Tales of Surviving the Great Tech Gold Rush, is a must read for anyone who has risked it all in the hopes of building a better life, only to fall flat on their ... Thankfully, this book is not about 24 year old dot com millionaires crying about their lost fortunes. As Tom Petty says, "Baby, even the losers get lucky sometimes," and this is a collection of stories about hard working underdogs that are worth caring about.
Charles is a young ambitious college student who loves the idea of creating an online zine. Instead of handing out a Xeroxed packet of articles to his 10 closest friends, he knows that the Internet will give him a whole new audience of readers from around the world. His passion even leads to a job at the ultimate destination for tech-nerd-intellectuals, Wired. Unfortunately Charles falls in love with the wrong girl at the same time that the Internet bubble is bursting, so Charles must find his inner resolve in order to survive physically and emotionally.
What may make NetSlaves 2.0 a frustrating read for some is the fact that most of the characters in these stories do not find a happy ending. That may leave readers wondering why the authors have bothered to bring these stories to the page at all. The reason may be that Bill Lessard and Steve Baldwin simply want these stories to be heard. They have also chosen to use a mix of fact and fiction when telling these stories which may add to this frustration. The reader is sometimes left wondering how much of each story is fact or fiction.

NetSlaves 2.0 rings true because it highlights the willful ignorance that many had as they jumped on the Internet bandwagon. One of the least sympathetic characters in the book is Gene. Gene is a 12-year Proctor and Gamble marketing man who is on the brink of a mid-life crisis. Instead of buying a red Porsche and spending his evenings down at the strip club, Gene decides to pin all of his hopes on the Internet. It seems obvious from the start that his dreams of getting rich quick will never come to pass but it's still painful to see him lose his wife, kids, and house. Gene does manage to stumble upon redemption as he comes to accept his fate and bounce back to minor entrepreneurial success.

The most compelling story in the book is the Matrix-esque tale of Vincent who finds himself in possession of something extremely valuable to his employers. The drama unfolds as the company resorts to illegal tactics in order to protect their corporate assets. Vincent is standing on strong legal ground, as he tries to protect what is clearly his intellectual property, but the ultimate challenge will be coming up with the money to fight a company with nearly limitless legal resources.
Netslaves 2.0 is a quick history of how the Internet debacle occurred and the lives that were changed in the process. Bill Lessard and Steve Baldwin chronicle the daily lives of some of the individual net slaves while also looking at a larger world that includes paranoid AOL execs pawing through employee emails in order to silence rumors that could hurt the company's bottom line. It is an enjoyable ride from the height of dot com mania to the crash of economic reality.
5 people found this helpful
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Timothy Bornemisza
5.0 out of 5 stars Making me glad I missed it
Reviewed in the United States on April 24, 2003
I was in college during the madness of the dot-com boom, just aching to be part of the stock-option party. By the time I left, the bust was beginning and things were seemingly all down hill - I felt as though I had missed something magical.
After reading Netslaves 2.0, I realized something. I was an idiot. Bill Lessard and Steve Baldwin have removed looked past the facade of of 24 year-old CEOs and free-money stock-options and dreams of reinventing the world and revealed just how miserable life at the average dot-com was. The book is hillariously funny, but its comedy in the Mel Brooks sense: "Tragedy is when I cut my finger. Comedy is when you fall down a manhole and die." The lives and experiences of these dot-com worker-bees while on the surface had me laughing out loud, they also anecdotally reveal the systemic problems of the cheap-money craze between 1998 and 2000.
7 people found this helpful
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John Cooper Clarke
5.0 out of 5 stars What You Need to Kick the Recession Blues
Reviewed in the United States on May 4, 2003
Everyone who has dissed this book obviously hasn't read it. This book is fun, and puts the entire Dot-Com Bubble and its aftermath into perspective. The people profiled run the gamut from executives to regular tech workers who went from making a great deal of money to barely getting by and the dignity that they somehow muster amidst very unpleasant circumstances. (In a way, NetSlaves 2.0 reminds me of "The Shawshank Redemption, because it's about hope, and retaining one's humanity.)
3 people found this helpful
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Top reviews from other countries

Charles
4.0 out of 5 stars Tales of Fails
Reviewed in the United Kingdom on August 8, 2015
Verified Purchase
Netslaves was a website about the hidden underbelly of the web world, workers toiling away in obscurity while the media pumps out stories of teenage millionaire CEOs. This second book is about what happened to the net slaves after the .com bubble bust. As with the first book each chapter is based about a type of worker with a alleged true story to sum up their blight.

Neo-luddites
People that have now left the web industry

Panhanadlers
The crash caused many redundancies forcing web developers to go freelance but unfortunately the intense competition from other people in the same situation results in rock bottom prices.

Vigilantes
Angry workers fighting back against injustices from there employers using any means possible (eg law suits, airing dirty laundry etc)

Shapeshifters
People that shifted job to get into the trendy new web then the web bubble burst.

Aleins
Workers bought in to America from abroad to work, bad pay and living conditions but it's still better than their native country.

Pawns
Does the bosses's faxing typing making coffee etc.

Bootstrappers
Small penny pinching businesses owners.

Grave Robbers
People that benefited from dying .coms (eg liquidators)

Lepers
After the .com crash, they cannot find another job.

CONCLUSION
=============
As you can imagine this book is a depressing read as well as been a bit too short, a bit dated and not as good as the first. However I still found it interesting and a decent book for people working in the industry.
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