Lesson Two: Not All NetSlaves Are Created Equal
Level 5.0 Cab Drivers "Another Day, Another Start-Up"
Who They Are: Cab Drivers are the itinerant freelancers of
the New Media Caste System. Cab Drivers are made up of designers,
HTML coders, copy writers, beta testers and other low-level
production people, who must constantly hustle in order to pay the
rent. Cab Drivers are in many ways the most cynical of NetSlaves
because they have had the most jobs, been fired the most times and
often go unpaid for their services by unscrupulous New Media
Managers, who with already high burn-rates, are known for skipping
out on paying their fares.
Where They Can Be Found: Cab Drivers lead a
"feast-or-famine" existence. When they are working, it's in the
most primitive of circumstances -- crowded in underlit, poorly
ventilated back-offices for days and weeks at a time, doing
whatever's necessary to complete a project that's already past
due. In times of unemployment, which are frequent and often the
only reward for a job well-done, Cab Drivers can be found slumped on
lumpy old couches watching daytime TV with blank, defeated
expressions on their faces or else glued to the greasy receiver
of their home phones, frantically pitching themselves to potential
clients or badgering the Accounts Payable Departments of past
clients, who supposedly put the check in the mail six weeks ago.
Average Income: Lower by the second. In 1995,
when the Internet was the "new thing", Cab Drivers could pass
themselves off as Private Car Services, or even Limousine Operators
-- their sharp hand-eye coordination skills in working through
the then mysterious lines of <p> tags and image maps
commanding upwards of $70 per hour. These days, however, with
heavy competition from unlicensed "Gypsies" who think their
internship will lead to big bucks in the next IPO, Cab Drivers
are lucky if they get $15 per hour. Other factors which have
hurt the pocketbooks of the Web's workaday hacks include the rise of
WYSIWYG tools and the consolidation of Design Firms into a short
list of key players owned by Advertising conglomerates, intent
on keeping production costs as low as possible, while charging
their still-clueless Old Media clients higher and higher fees.
Average Amount of Time They Spent at Any One Job:
3 months. Because Cab Drivers work on a per-project basis, they
bounce around more than the "normal" NetSlave and are usually
back out on the street by the time they begin to get bored with
their current assignment. The upside of such an existence is
that exposure to managerial politics is minimal; the downside is
the lack of any sense of stability -- to say nothing of rotting
teeth and persistent flu symptoms (cough, running nose), caused
by a lack of health benefits.
Last Vacation: Four years ago this May (Spring
Break).
Mating Habits: None. (Not counting the occasional
drunken roll in the hay with the fellow Cab Driver who just got
canned from the same company as they did and ... )
Percentage of the NetSlave Population: 50% (But
falling with a bullet.) As prospects for Cab Drivers grow worse
by the second, many are taking Civil Service Exams or foregoing
the workaday world altogether and running back into the maternal
arms of academia. ("Sure I'll be broke with an MFA, but I'm even
more broke now. Besides, I don't mind living on macaroni and cheese;
at least I won't have to work that hard. Two, three expository
writing classes per week, tops? After being in the Web biz, I'm
not afraid of anything.")
Psychological Profile: Cab Drivers always seem
about a block away from the nut house. While they would like to
think that their mental state is due to the horrors they've
experienced as Internet drones, the truth is that being highly
excitable Liberal Arts types at heart, they were always pretty
wacked. (Favorite bands in High School: Bauhaus, Joy Division,
Depeche Mode.)
Average Age: 28 going on 72. "Internet Time" unfolds
even faster than "Dog Years", with the effects on the people in
the business (especially the ever-moving Cab Drivers) figuring
out to be 20 years for every calendar cycle.
Average Income: $2.50. At the end of the day,
Cab Drivers have enough left over in the till to buy themselves
one pack of cigarettes, five packs of gum or a slice of pizza
and a coke. (Depending on their mood, tastes and/or priorities.)
Career Aspirations: To start their own Web design
company and sign up a few "sugar daddy" clients, which would
allow them to live a free and economically secure existence --
on their own terms.
Likelihood That Their Career Aspirations Will Come
True: Slim to none. Without rich parents to bankroll them,
Cab Drivers have as much a chance of getting seed-money from Venture
Capitalists or landing "sugar daddies" as your grandmother's latest
Internet play.
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