Jim Morrison, Dotcom CEO
Posted Wed May 23 03:37:24 2001 by orooney |
By Bill Lessard
Jim Morrison would've made a great Net CEO. He had the looks, he
was pretentious, and most importantly, he knew how to bullshit the
media. Following is a fictional account of this thesis, cooked up the
other night while Baldwin and I were tossing a few back.
1998: Recent UCLA film grad Jim Morrison runs into economics major Ray Manzarek on Venice Beach, CA.
MANZAREK: "Hey, man, I thought you were going back to NY?"
MORRISON: "Nah, New York is dead. I decided to stay here in the West. The West is the best, you know what I'm saying?"
MANZAREK: "So what've you been doing with yourself?"
MORRISON: "My father sent me a computer a few weeks ago. And since
then, I've been tripping out on HTML. You know, I really think there's
something to this whole Internet thing."
MANZAREK: "HTML? Wow, I didn't think you could even turn a computer on. I didn't know you were into that whole capitalist trip."
MORRISON: "You've got to open the doors of your perception. A revolution is happening. And it's all about the 3 C's."
MANZAREK: "The 3 C's?"
MORRISON: "Content, community and commerce. For everyone. A digital revolution, a software parade."
MANZAREK: "Content, community and commerce. Wow, that's it, man."
January 1999: Perception Technology receives 100 million in
funding from Benchmark Capital, Intel and Kleiner Perkins. Although no
one is exactly sure what the company does, the industry goes nuts for
the company's dynamic young CEO who is fond of saying, "All rules are
meaningless. This is the end."
March 1999: Perception Technology launches an aggressive ad
campaign whose tagline, "Break on Through to the Other Side" becomes
the mantra of every digital hipster from San Jose to SoHo.
April 1999: Morrison, along with CFO Manzarek, go on a
20-city media tour to raise brand awareness. In NYC, Morrison is feted
by Josh Harris who gives him a golden cellphone at one of his infamous
parties. Morrison snipes, "You guys are just a bunch of CBS wannabes"
and proceeds to hand the cellphone to a passing homeless man.
June 1999: Morrison appears on the cover of FastCompany magazine. The header reads, "Perception Is Everything."
August 1999: Perception Technology receives another 100
million in venture capital, although they are yet to release a product
or even a product description.
October 1999: Perception files to go public. In addition to
quotes from William Blake, Morrison's favorite poet, the S-1 contains
the phrase, "We want the world and we want it NOW!"
March 1999: A visibly intoxicated Morrison insults several
industry analysts, among them Henry Blodget, during the New York leg of
the roadshow. He is jailed later that night after punching Jason McCabe
Calacanis in the face outside of Nobu. Although this would've been
enough to kill most companies, the buzz surrounding the Perception
Technology IPO only gets stronger.
April 1999: Perception goes public, rocketing to the top of the charts, and closing out the day at a mind-altering $350 per share.
September 1999: Henry Blodget rates Perception a "Very Strong Buy" and sets a $600 price target.
February 2000: Perception's stock tops $700 per share.
April 2000: Perception begins falling hard, like the rest of
the market. Investors scream for profitablity and a product. Manzarek
goes into spin mode. "Jim isn't a business man. He's a business shaman."
September 2000: Perception closes under a dollar. Rumors about the company's delisting and massive layoffs appear on FuckedCompany.
February 2, 2001: At an industry conference in Miami, a
ridiculously drunk Morrison exposes his assets to a crowd of analysts and
tastemakers, among them CNBC's Maria Bartiromo. A transcript of his
remarks appears in the New York Times the next day. The pull-quote:
"You want a public offering? I'll give you a public offering!"
February 3, 2001: Perception Technology is delisted. The SEC
files suit against the company. Morrison has no comment. In fact, it is
rumored that Morrison is out of the country and wasn't available for
comment.
May 2001: Morrison is last seen in Paris. His current
whereabouts are unknown. Manzarek sells Perceptions' remaining assets
to MindMover.com, an ECRM integrator. |
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