Buddy, Can You Spare an Aeron?
Posted Wed May 9 01:48:39 2001 by sbaldwin |
By Chris Stamper
Who wants to give me an Aeron chair? I'll even pay $50 for one. Put
it in my home office so I can have it as a trophy, like my ESPN.com
football and my Pets.com sock puppet. The $799 Herman Miller Aeron
is to 1990s startup companies what the $7,622 coffee maker and the $640
toilet seats are to the U.S. military: a symbol of bad management and
wasteful spending.
Good grief, I actually had one at my desk for a while - and I
didn't even know it was a big deal! I thought it was this oddly shaped
floppy thing. How was I supposed to know somebody spent hundreds of
dollars on the thing? I guess it was comfortable; I dunno. I honestly
don't remember.
The Aeron Chair is an icon of our age, combining all sorts of
societal idols: the cult of design, ergonomic fundamentalism and rabid
devotion to the newest and coolest. The write-ups on this thing - and
who writes about office chairs, anyway? - are nothing short of amazing.
If it is good enough for MoMA (New York's Museum of Modern Art), the
logic goes, it's good enough for VC-funded startups.
I found
one review calling it the Ferrari of seating.
The lingo that promotes the Aeron is amazing. Instead of sitting on
foam, you sit on "high-tensile open polyester mesh." There's a
"Pellicle suspension" that makes you feel oh-so-comfy. You can even
adjust the "Kinemat Tilt," which probably doesn't exist on that $79.99
chair you bought at Office Depot. Ha!
Herman Miller released the Aeron in 1995 to the cheers of the
design community. Its expense was (and is) justified because it
supposedly makes the work environment far more comfortable and
eco-friendly than reasonably-priced models. Aeron's timing came just in
time for the dot-com boom and grabbed the ear of people who thought
about building a "work environment" instead of an office. So it became
a status symbol next to catered meals and expensive flat-screen
monitors as a sign of flash and indulgence.
Today, the Aeron is a shared joke. Silicon Valley consultant Nish Nadaraja told the San Jose Mercury News that he was forced to accept Aeron chairs in lieu of payment from startup clients who were running out of money.
Even after the crash, the Aeron chair is still available through
Herman Miller and its dealers. It survives as a reminder that people
are supposed to wait until after they succeed in business before
splurging on luxury goods.
Chris Stamper has been through more dot-coms than a rabid venture capitalist. His site is Stamper.com and his webcast is Oldies109.com.
(c) 2001 Chris Stamper, used by permission.
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