Ghost Sites: This Page is No Longer in Service
NetSlaves: Horror Stories of Working the Web
| the mission
| the media kit | advertising
| submit your story | steve_baldwin@hotmail.com
combat manual | interviews | between the lies | open source | shut up! award
How to Read a 10Q: Razorfish
Posted Mon Apr 23 13:44:47 2001 by sbaldwin

By Steve Gilliard

Source Document: http://www.sec.gov/Archives/edgar/data/1075088/0000950130-01-001634.txt

Razorfish is a global digital solutions provider founded in 1995. Digital solutions apply digital technologies to enhance communications and commerce between businesses and their consumers, suppliers, employees and other partners. Razorfish provides an integrated, end-to-end solution that helps clients discover, create, and implement business solutions by leveraging digital technologies across platforms, networks, and devices. From business and brand strategy to systems integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maximize competitive advantage. With offices in nine countries and cities of Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London, Milan, Munich, New York City, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo, Razorfish employs more than 1,320 people and is headquartered in New York City.

Razorfish employed 1,800 people on January 1, 2001. A question which needs to be asked is why did this company expand so quickly around the world? They can't even say they build Web sites in English. Instead they provide "digital solutions" (whatever those are).

Although we have historically experienced growth in our revenues, we have recently experienced a decline in revenues quarter to quarter. We can give no assurance that the decline in revenues and net losses will not continue in future periods. We believe that these developments can be attributed to several factors:

o A broad-based general economic slowdown in which clients have decreased technology budgets and a lack of urgency in approaching large-scale projects. This has led to longer selling cycles, resulting in a significant slowing of our revenue stream.

o A slowdown in the market for internet-driven solutions, in which many smaller firms in the dot.com space have vanished altogether.

o A considerable decrease in the value of many publicly-held companies that provide digitally-based consulting services, that has led to a loss in reputation by association.

o Increased competitive pressure from traditional management and strategic consulting firms as well as smaller newcomers.

Word on the street, and from former Fish employees, is that their customers were pissed with both attitude and delivery. More than one web shop claims they have been called in to fix a Fish mess. Of course, when you run a business which relies on nitwits with VC funding to be clients, you can expect a downturn in business when they lose their $20-$40m. Razorfish went from making a $4m profit in 1998 to losing $148m in 2000. Caused by snapping up companies they would have difficulty managing.

The Razorfish solution

Razorfish continues to believe that companies must reinvent their traditional business models in order to remain competitive in the changing digital economy. Razorfish helps its clients incorporate digital technologies to enable the clients to communicate and transact more effectively with their customers, suppliers, employees and other business partners. Razorfish believes that the following factors distinguish Razorfish's ability to deliver solutions to its clients from that of its competitors.

Focuses on leading-edge digital technologies. Razorfish uses leading-edge digital technologies to create solutions on a wide variety of platforms that include the World Wide Web, wireless, broadband, satellite communications and legacy systems for use with a variety of digital devices and information appliances, including desk tops, mobile phones, pagers and personal digital assistants.

The Razorfish solution has been to talk big, promise a lot and then hope to get work. From going to working with Ford, they're now building the website for HBO's Band of Brothers, the Steven Spielberg-produced, Tom Hanks-directed, semi-sequel to Saving Private Ryan. Not exactly the same as working for Schwab and Ford, is it? But any port in a storm. Not that you need 1,300 people to build this, or any other Web site. The rest is the nonsense that they tell clients and no one reading this takes
seriously.

Razorfish believes that it is better able to serve multi-national and local clients because its local consultants understand the nuances of local cultures, economies and business practices. In addition, each office has the ability to draw on the knowledge base and resources of approximately 940 billable Razorfish professionals worldwide.

940? Jesus. When they had their now infamous conference call with Robertson Stephens last December, part of the reason that the analysts freaked was that only 35 percent of their workforce was actually doing billable work. And it has been alleged that they have had a very hard time managing their resources.

Our By-laws do not permit any person other than the Board of Directors or certain executive officers to call special meetings of the stockholders. In addition, we must receive a stockholders' proposal for an annual meeting within a specified period for that proposal to be included on the agenda. Because stockholders do not have the power to call meetings and are subject to timing requirements in submitting stockholder proposals for consideration at an annual or special meeting, any third-party takeover not supported by the Board of Directors would be subject to significant delays and difficulties.

Normally, I don't care about corporate by-laws, but when you look at the board of directors and officers you'll see that CEO Jeffrey Dachis has an unusual amount of control of the top offices of the company. Anyone bucking his will shouldn't expect much. Dachis has an exceptional amount of power over his board, acting as both chairman and CEO, but apparently has no business training, or any significant business experience.

Legal Actions

On December 13, 2000, a class action lawsuit was filed against Razorfish and certain officers of the corporation in the Southern District of New York. An additional 12 identical actions have since been filed, and all suits have been consolidated in the Southern District. The suits allege violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (the "1934 Act"), and Rule 10b-5 promulgated thereunder based on alleged false statements made in Razorfish public disclosures concerning the integration of i-Cube, a company acquired by Razorfish in 1999. Razorfish believes these allegations are without merit in law or fact. Razorfish cannot assure you, however, that this matter will be resolved in its favor.

Most companies do not have this kind of legal action against them. That is, 13 shareholder lawsuits which have been filed by investors, accusing the company's officers of lying about the condition of the company. Shareholder suits are usually filed when investors are unhappy with the company's management. They aren't uncommon, but 13 actions filed is a fairly large number, especially for such a small company.

On February 13, 2001, a derivative action was filed in Delaware Chancery Court by Robert C. Nichols on behalf of Razorfish against the members of Razorfish's Board of Directors, alleging breach of the Directors' fiduciary duties to the Company. This action is currently stayed by agreement of the parties. Razorfish believes these allegations are baseless and without merit in law or fact. Razorfish cannot assure you, however, that this matter will be resolved in its favor.

This is a state lawsuit claiming the directors have managed the company badly. It may be termed differently, but the idea is that the company's manager are not doing their job. Both lawsuits stem from the fact that the company reached a share price of $56.93 and is now hovering at $1.17 as of April 17.

On December 7, 2000, Earlychildhood.com, a former Razorfish client, filed a complaint in Monterey Superior Court California against Razorfish alleging breach of contract and related causes of action. The parties attended a mediation session on February 28, 2001 in an attempt to resolve the dispute out of court. To date, the parties have not reached a resolution. Razorfish's answer is due April 10, 2001. Razorfish intends to defend this case vigorously and will also bring counterclaims against Earlychildhood.com pertaining to the contract. Razorfish cannot assure you, however, that this matter will be resolved in its favor.

On July 14, 2000, Razorfish was served with a complaint by IAM.com filed in Los Angeles Superior Court that alleged that Razorfish did not fulfill its duties in connection with work performed for IAM.com. Razorfish sued IAM.com for recovery of monies owed under the contract in New York Supreme Court. In March 2001, both parties' claims were resolved through a payment to Razorfish by IAM.

These two are suits filed by clients about the quality of Razorfish work. IAM closed their doors, and paid Razorfish something for the work done, but earlychildhood seems to still be in litigation. Now, these suits are more important than the stockholder suits, which get filed every day, because they allege the company failed to provide decent sites. What is amazing is that it got to litigation. This IS uncommon. Most clients dislike the costs of suits and most companies want to settle their disputes without courtrooms involved. Suing over work quality is something most firms which do design work strive to avoid at nearly any cost.

On February 22, 2000, Razorfish issued 200,000 shares of Common Stock to each of Leonard Sellers and Shane Ginsberg in consideration for their relinquishment of their rights to receive a percentage of the profits before taxes (a "PBT Earnout") of Razorfish San Francisco, Inc. Messrs. Sellers and Ginsberg received their PBT Earnout rights in connection with their sale to Razorfish in June of 1998 of substantially all of the assets of Plastic. On February 27, 2001 Razorfish issued an additional 57,714 shares of Common Stock to Dr. Sellers in full satisfaction with respect to its obligations to Dr. Sellers in consideration for his relinquishment of his right to receive the PBT Earnout on Razorfish San Francisco, Inc.

On February 22, 2000, Razorfish issued 44,916 shares of Common Stock to each of Richard Titus and Stephen Anspach in consideration for their relinquishment of their rights to receive a PBT Earnout with respect to Razorfish Los Angeles, Inc. Messrs. Titus and Anspach received their PBT Earnout rights in connection with their sale to Razorfish in August of 1998 of substantially all of the assets of Tag Media.

On August 18, 2000, Razorfish issued approximately 446,000 shares of Common Stock and approximately $1.4 million in cash to four individual shareholders and Southern Blue Betelligungsgesellschaft GmBH in exchange for all of the issued and outstanding common stock of MediaLab AG.

On May 15, 2000, Razorfish issued approximately 141,000 shares of Common Stock to Arie van Baarle and Taco Sipma in exchange for all 28 shares of the capital stock of Limage Dangereuse Rotterdam B.V.

On January 24, 2000, Razorfish issued approximately 399,000 shares of Common Stock and approximately $2.9 million to five individual shareholders in exchange for the entire equity interest of Qb International Holding AB ("Qb"). In addition, the Company issued approximately 8,000 shares of common stock and approximately $.2 million for outstanding warrants to purchase Qb's Common Stock.

All of these payments were due to clauses in buyout agreements with smaller design firms. The Fish expanded by buying smaller companies and then including them in their corporate structure. Which means they have been cashing out as the price of the stock headed southward. One can assume that they sold their companies for stock which was worth far more than the sale price, forcing their hand. As soon as the crash hit, they began unloading shares.

Revenues

Razorfish's revenues increased $97.7 million, or 57%, to $267.9 million for the year ended December 31, 2000 from $170.2 million for the year ended December 31, 1999. This increase in revenues was attributable to an increased volume of projects from new customers, the leveraging of existing client relationships to obtain repeat business, increases in Razorfish's billing rates and the impact of the purchase acquisitions that were completed in 1999 and 2000.

Project personnel costs

Razorfish's project personnel costs increased $66.9 million, or 83%, to $147.9 million for 2000 from $81.0 million for 1999. As a percentage of revenues, project personnel costs increased to 55% during 2000 from 48% during 1999. The increase in project personnel costs in absolute dollar terms was a result of the hiring of additional and more experienced personnel required to deliver Razorfish's services. The increase in project personnel costs as a percentage of revenues was the result of a decline in utilization for billable employees due primarily to slower revenue in the fourth quarter of 2000.

Sales and marketing

Razorfish's sales and marketing expenses increased $9.9 million, or 78%, to $22.5 million for 2000 from $12.6 million in 1999. As a percentage of net revenues, these costs increased from 7% in 1999 to 8% in 2000. The increase in selling and marketing costs in absolute dollars was primarily attributable to increased spending on promotional activities and increases in selling and marketing personnel.

General and administrative

Razorfish's general and administrative expenses increased $61.2 million, or 126%, to $109.7 million in 2000 from $48.5 million in 1999. As a percentage of revenues, general and administrative expenses increased to 41% during 2000 from 28% in 1999. The additional increase of G&A expense was due to an increase in general and administrative personnel and support staff necessary to maintain Razorfish's growing infrastructure and bad debt expense of $13.8 million.

Once again, a company that increases spending by 100 percent, 150 percent in a shrinking market suggests that something might be awry. As late as December, the company was saying that they didn't need to lay off people. People within the company saw that projects were terminating all during the last two quarters, and the company was not gaining new projects. It's hard to imagine that nobody knew this (it's been all over FC and the Vault). Yet, costs grew, not by 10-15 percent, but 83, 78, and 126 percent. The share price is falling, the company is spending more money and no one is considering that there is a need to contain costs.

What also needs to be considered is that Dachis has continued to buy stock in the company. He has clearly sold no stock over the last year and he claims he has never sold a share. I cannot explain why he has done this. CEO's are allowed to sell their shares, most do. There is no rational explanation for a CEO to hold onto stocks worth $1.17 a share. It does reflect what one could call a father's pride in the company. Despite bad management decisions, he still believes in the company. ANY sale of his shares will leave him with hundreds of thousands of dollars at a minimum.

Net cash provided by (used in) operating activities

Razorfish's net cash used by operating activities was $33.1 million in 2000. Cash used by operating activities was mainly due to the net operating loss from operations of $ $148.9 million, which includes the impairment loss of $126.0 million for the year, an increase in accounts receivable of $10.6 million and a decrease in accounts payable and accrued expenses of $8.5 million, which was partially offset by an decrease in unbilled revenue of $8 million.

Razorfish believes that based on its cost reduction efforts, which have included major workforce reductions in the first quarter 2001 and will include additional cost reductions if necessary, the Company will return to profitability and that cash generated by operations combined with its current cash position will be sufficient to meet its working capital needs for the next twelve months.

Not with rising expenses and losing $148m in one year they won't.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

On June 23, 2000, PricewaterhouseCoopers LLP ("PWC") resigned its position as Razorfish's independent certified public accountant. PWC's decision to resign was due to a conflict with a SEC rule requiring that a partner of an accounting firm who has a close relative that holds an important position with an audit client be geographically separated from the relative and from the engagement team by at least 500 miles to mitigate a presumption of impairment of independence. The conflict exists because the father of John Roberts, Jr., Razorfish's Chief Financial Officer since April 24, 2000, is a partner in the New York office of PWC. PWC had applied to the SEC for relief from this rule, but such relief was not granted.

Gee, I wonder why relief was not granted. OK, the Fish goes and hires their CFO's father's accounting firm? Huh? What kind of thinking is that? Not only did they know the law, what about the appearance of impropriety? The CFO's father is not a janitor or head of IT, but a partner in the company which audits the books. How can the auditors do their job when daddy is looking over their shoulder? What's even better is that he was the company's accountant there. Working for daddy and auditing the Fish. Interesting.

3. Compensation and Benefits.
-------------------------

3.01 Salary. During the period of this Agreement, the Company shall pay to ------ Executive a base salary at an annual rate of Four Hundred Thousand ($400,000) ("Minimum Annual Compensation") and shall be payable in installments in accordance with Company policy. The CEO shall review the base salary annually, and may in its sole discretion increase it to reflect performance, appropriate industry guideline data and other factors. At no time during the Term shall Executive's annual base salary fall below the Minimum Annual Compensation without the prior written consent of Executive.

We can't pay you less unless you agree. I wish that applied to ordinary workers.

3.02 Bonus. -----

(a) Executive shall receive an annual bonus in a target amount equal to One Hundred Percent (100%) (the "Target Percentage") of the Minimum Annual Compensation (the "Annual Bonus"), as the same may be increased during the Term upon the attainment by the Company and the Executive of certain goals as determined by the CEO in consultation with the Executive at the commencement of each year (the "Annual Targets"). In the event that no Annual Targets are set in any year, the Annual Bonus for such year shall be determined by the CEO based on Executive's work performance and contribution to the Company and the Company's performance, as evaluated by the CEO. The Company shall conduct Executive performance reviews in accordance with the Company policy. Annual bonuses shall be paid to Executive no later than ninety (90) days following the conclusion of the preceding annual period (the "Bonus Payment Date").

(b) (i) Executive shall receive options (each an "Initial Option") to acquire five hundred thousand (500,000) shares of the common stock of the Company (the "Common Stock") at the closing market price of the Common Stock as of the first date immediately following the Effective Date upon which such Options shall be available for grant by the Company to the Executive in accordance with the Company's option plans:.

Kanarick is the cofounder of Razorfish and this is a mighty generous compensation package. According to their documents, Dachis took home $300K last year, but all of the officers took home considerable, six figure, bonuses, except him. The salaries grew as the company went from making a profit to losing money.

In 1998, the Fish had revenues of $83m, in 1999, $170m and in 2000, $267m. The only problem is that losses grew even faster. In 1998, the company made a $4m profit, lost $14m in 1999 and $148m in 2000. The problem is that this is a very closely held company. One where Dachis and his cronies have a small board and seem to make most of the decisions among a very small group, yet are managing a multinational corporation. The filing even seems shocked at the cultural differences between US and Scandinavian work habits and labor laws.

Managing a multinational is a very tricky, expensive business, where you have to duplicate services, while managing them from central headquarters. It is unlikely Dachis visited all of his overseas operations since they were acquired.

They went on a buying spree to expand their empire over the last year, which is the largest source of the exploding debt. In less than two years, they went from a company which was making a small profit, rare in the dotcom world, to one which was losing millions.

The amazing part about this is that no one inside the company apparently understood the sea change going on in the economy and in their sector. The arrogance of the Fish and their workers drips through even in their 10K. Razorfish solutions? Yeah, one which gets clients suing you and others looking for new solutions. They basically had to bid on a simple Web design job for HBO. Yes, the Band of Brothers site will be interactive and have plenty of doodads, maybe even an interactive game, but, this is the kind of work handed out to much smaller companies, certainly not companies with the Fish's grand strategy. In the past they would have bid for all of HBO's work.

The Fish talked big and tried to live big without the resources to actually run their business efficiently. If Razorfish's managers had more, hell, any real experience they would have seen that they could have stemmed losses by playing their game much closer to the vest. All these companies, MarchFIRST and the rest, wanted to be massive companies. They needed to deal with the realities of their market, which meant that they needed to have happy customers praising their work. Their top managers are mostly from consultancies, but unlike a traditional shop, they don;t just recommend sites, they construct whole Web "presences".

Not anymore. A list of recent projects shows that they are now just building Web sites like any other design firm.

How arrogant was Razorfish? Wired's September 2000 issue described how Dachis and Kanarick lived, on their mid six figure salaries.

"They have their own nightclub on the Lower East Side -- the Slipper Room -- where they sometimes Hugh Hefner the nights away, watching cabarets and dwarves and nearly naked dancers, and drinking cocktails named after themselves -- the Dachismo (three airline bottles of Vodka, with tonic) and the Craigar (aka Bloody Mary).

"They drive fancy cars (Kanarick, a 1965 Corvette convertible) and motorcycles (Dachis a Harley Davidson 883 Sportster and a Ducati Monster 900SEI). Kanarick is building an apartment in SoHo (featured in Marie Claire) that has seven shades of red in the den and more shades of green in the bedroom that you can count.

Imagine Jack Welch owning a nightclub and naming drinks after himself. Sure the titans of American industry have nice perks, but most of them make money as well. I think if GE was losing money and Welch was running a country club on the side, the investors might take it a bit hard.

The suit filed by Andrew J. Powers as part of a class action suit, claims that the company artificially inflated the price of the stock by claiming that Dachis and his officers lied about the integration of the purchase of I-Cube and it's corporate culture. Michael Pehl, I-cube's former president and then President of Razorfish resigned suddenly, according to the suit, and it is alleged that he sold his shares in advance of the company's 3Q 2000 earnings warning.

I-Cube was a "boutique" which worked with financial companies with offices in Boston, California, the UK, Netherlands and Germany. Razorfish, according to the lawsuit, was praised for aquiring the company with $547m in stock.

The i-Cube aquisition, according to the lawsuit, led to turmoil behind the scenes at Razorfish. They claim that Dachis and Kanarick had a "reckless and divisive management style" which "alienated" former I-Cube employees. The suit claims that the rapid acquisition of these companies led to confusion and the inability of the company to integrate them into the Fish structure.

The suit then alleges that the company grew to the point where they had far too many employees than they could "possibly utilize", and that growth came from acquisitions, and not "management skills". Within months of the acquisition, former i-Cube, then Razorfish CFO Lawrence P. Begley left for "family reasons" and Pehl was gone soon after. The suit then claims Dachis lied to the media, suggesting that the company would continue to grow during the 3Q 2000.

The lawsuit claims that while the company continued to claim that I-Cube was being integrated into the Fish, the reality was that the senior officers were divided on management style and that Pehl and Begley were unable to deal with Dachis's and Kanarick's management style. The suit also claims that they were of an "ongoing and persistent nature" which prevented full integration. It also claims that the company's inability to manage staff was affecting Razorfish's ability to "retain existing ...and... attract new clients".

I would say that Pehl and Begley had serious concerns about Dachis's and Kanarick's behavior which went beyond dancing dwarves and driving fast cars. What they are remains to be seen, but they were enough to scare off experienced managers.

The suit then claims that the company's European operations, instead of being a profit center for the company, were in "complete disarray" and they were unable to use their employees in a "rational manner". Which caused problems with their clients.

The Roberts lawsuit then claims that Dachis lied to analysts about the reason that Pehl was named President of the company, leaving the Chief Operating Officer slot that he had once held. He then resigned on August 24, 2000, less than a year after he took over. The suit cites news articles which claim that Pehl was unhappy with the other officers antics and statements where Dachis calls Wall Street analysts "clueless lemmings". Of course, his opinion may have been different when those lemmings were boosting a company which had begun in an East Village apartment.

Their European holdings were proving to be difficult. They had invested heavily in Swedish and Finnish Web companies and the employees there were not eager to move. Also the cost of employment was higher in those countries because of national laws which gave far better benefits than people were used to in the US.

The lawsuit claims that the Fish officers, while claiming everything was fine, sold 1,215,716 shares of stock worth $12,763,815. Such a sale indicates that insiders were dumping stock. The only problem with this allegation is that Dachis has reportedly never sold a share of Fish stock. Pehl alone sold over $6m in stock.

What seems clear is that Dachis and Kanarick were clearly over their heads and when they had to integrate a mature business, much less deal with complex European issues, they faultered badly. Pehl wanted to protect his reputation, as much as he was frustrated by the "management" style of Dachis and Kanarick, which seemed to revolve around owning nightclubs and riding around on fancy vehicles and getting into magazines.

Also, anyone with brains knows that the East Village scene might not be one an experienced manager would want to be associated with. Razorfish antics were well known for years and never seemed to tone down.

Not managing what could clearly be considered a troubled business. Instead of fixing their European operations, they were naming cocktails for themselves in their nightclub, having confused running a web consultancy with joining the modern day Rat Pack.

While the suit doesn't say this, what it suggests is that they needed Pehl to turn a messy, growing company into a real business. Dachis's arrogance is now legendary, but it was also apparently detrimental to the business and this was a red flag to the street. Which is why I-Cube was bought and Pehl and Begley brought in. Instead of taking his advice and letting Pehl run the company, a business he knew something about, he was quickly shunted aside or became tired of trying to join the cult of Fish.


Why Razorfish is Failing

What Pehl and Begley understood was simple: to deal with corporate America, you need to conduct yourself in a certain way. A look at current Fish projects shows them basically building Web sites, not doing the serious corporate identity work which they were doing in the previous two years. Even with the slowdown in the economy, there was no reason for that to have happened. With two clients so angered as to sue, and others quietly hiring teams to fix their work, which is widely rumored, it is clear that the company left many clients less than satisfied.

Because they apparently bought companies with no clear idea as how to integrate them into a cohesive whole, they were unable to make them into a multinational services business. These are issues which have given America's major corporations fits. McDonald's spends millions on dealing with local and regional issues, customizing menus, dealing with work rules. None of this is easy or simple, and it is even harder when the people doing the work have no experience in dealing with foreign companies, nor have never lived overseas as a business person. These issues are difficult for the most competent multinationals, they may be impossible for the neophyte.

The idea of Web consultancies is a shaky one, probably consigned to the dustbin of business history. Clearly, these companies are failing badly. They grew too quickly, without any kind of planning or thoughts of long range stability. Companies grow slowly because it takes time to work out the process of running a company. You grow too quickly, with too much money, and bad things happen. Like 13 class action suits combined into one large class.

The steep drop in stock price, along with the widely-documented turmoil within the company indicates that certain shareholders were angered enough to move against the company for poor management. The rate of shareholder suits are growing but still seem to be fairly low in comparison to the number of failures. While allegations in a lawsuit are just that, these allegations explain much of the company's current conditions. A depressed stock price, unhappy clients, a bloated staff, all seem to stem from decisions made by senior officers without the needed experience in the area they chose to work in, and their inability to retain officers who had that experience.

This is an unlikely recipe for future success.
 
Posted Comments:post a comment!
Name: Email:

Comment:



Name: Monkeyboy
Email: monkeyboy@spam.com
Date: Fri May 25 07:20:10 2001
Comment: I heard a vicious rumour, totally unfounded, that I-Cube was only days from bankruptcy when the Fish bought them. Smart move. Due dilligence ?

Name: no one
Email: noone@nowhere-special.com
Date: Tue May 22 14:23:32 2001
Comment: A Fortune company I worked for recently had hired Razorfish to re-design there web sites. Razorfish charged this company 600K (SIX HUNDRED THOUSAND) for what I could have done (better) for under 10K. Management in this Fortune company didn't care about my assessment of Razorfish though (which was that they were little more than a glorified ad-firm trying to "Webify" their operations like everyone else)... and some managers outright told me it's part of a typical corporate process known as "covering one's own ass"... whereby it is generally assumed (or atleast easier to sell the idea that) you'll get absolutely top-quality deliverables from paying huge sums of money to impressive outside firms... Even though these types of projects are usually the pet-projects and brain-childs of and managed by the internal management team, ...if the project results are less than stellar, the managers can always then blame the outside firm completely and prevent all potentially career-damaging failures from sticking to themselves.

Unfortunately, Razorfish happens to be filling a corporate need which is based on office politics and individual deniability... Why risk your own neck, when you can hire an outside firm and blame any negative outcome on them?

Name: bleh
Email:
Date: Fri May 11 22:29:22 2001
Comment: bleh

Name:
Email:
Date: Wed May 9 02:24:42 2001
Comment: the moment that people started printing "evangelist" on their business cards was when I realized this business was heading over a cliff.

Name: steve gilliard
Email: sgilliard@netslaves.com
Date: Sat May 5 14:46:08 2001
Comment: Buff,

We all may screw up, but we aren't accused of lying to investors and pissing off clients. Failure is one thing. Arrogance, hubris and crappy work is quite another.

These guys will walk off with millions. Not exactly a failure.

Name: vonbek
Email:
Date: Sat May 5 13:43:39 2001
Comment: buffy -

errr...they were selling a dream when the reality is you need to turn a profit...not be a prophet

Name: The Buff
Email:
Date: Sat May 5 04:27:53 2001
Comment: a point to note. many people would not have or have had jobs without thw fish to inspire a fledgling industry along. a lot of sour grapes shows poor taste and smacks of the american and british tendancy to whine and moan. hell, life is uncertain at the best of times. people make mistakes. jeff and craig live with their own deep inner consciences and that's all that has to be said about them.

so they screwed up, so have you and you will screw up even more as you go along in your life. maybe some of your screw ups will be minor and maybe some of them will cost people their livelihoods and maybe their lives.

don't pontificate from your ivory footstool. they managed to build a tower and maybe they have to vacate it for now, but until any one of us can say that we achieved to create a multi-national company, regardless of whether or not it panned out eventually, is something that will forever more remain a credit to them.

remember that abe lincoln failed at almost EVERYTHING before he became presidente of ye olde US of A.

Get a grip, check some history books, speak to those entrepreneurs who made it and who also did not make it.

Sir Freddy Laker failed. Richard Branson won. I very much doubt that Richard Branson regards him as a failure. Then again it comes down to perception and understanding.

Stop heckling, start rebuilding and start living again.

Name: Ertischek
Email:
Date: Fri May 4 15:51:53 2001
Comment: I luuuuuv stories like his..heheh

http://washingtonpost.com/wp-dyn/articles/A41213-2001May3.html


Name: Ertischek
Email:
Date: Fri May 4 15:50:48 2001
Comment:

Name: vonbek
Email:
Date: Fri May 4 10:31:46 2001
Comment: well the guy taking over ain't to hot either...and he's a frog...there goes the london office...oh its nearly gone already! LOL

Name: steve gilliard
Email: sgilliard@netslaves.com
Date: Fri May 4 08:11:31 2001
Comment: Well, the class action suit may determine exactly what it's called. But Dachis was so full of shit that he may believed his lies, I doubt it, but still.

Name: vonbek
Email:
Date: Fri May 4 07:01:35 2001
Comment: yep they did alright...

and in the mean time they (not only razorfish) have been screwing Joe Blow out of his savings with promises that where never realistic....

Isn't it called flim flamming??

Name:
Email:
Date: Fri May 4 00:37:39 2001
Comment: 2 more rich buddies who got rich scamming the big corporations. t'wont be the last time. gotta hand it to 'em though - they did it with style!

Name: scb
Email:
Date: Thu May 3 21:27:54 2001
Comment: two weeks ago. Not everybody saw it :) But thanks for reading our site so closely...

Name:
Email:
Date: Thu May 3 19:30:15 2001
Comment: you ran this approx 1 month ago. deja vu all over again. running out of fresh content. do you still need a paying job?

Name:
Email:
Date: Thu May 3 18:14:09 2001
Comment: hgnnn I invested my pension in Razorfish

Name:
Email:
Date: Thu May 3 17:28:58 2001
Comment: >The Fish was actually a good design firm.

Yes - they did a very nice job on theglobe.com

Name: steve gilliard
Email: sgilliard@netslaves.com
Date: Thu May 3 17:24:45 2001
Comment: Well, The reason they needed one was to sell digital solutions to clients, I guess mainly in Europe and Asia, thus competing with a hundred companies.

If you're worried about Dachis and Kanarick, don't. These boyhood chums will sell their shares and live in the manner they have become accustomed to. Look for a merger or outright purchase.

The Fish was actually a good design firm. It was a bad everything else.

Name:
Email:
Date: Thu May 3 16:49:49 2001
Comment: http://yahoo.marketguide.com/mgi/biograph.asp?nss=yahoo&rt=biograph&rn=A1E60

Check out this one:

Sheikh, Waseem, Vice President, Manufacturing Industries

With more than 20 years of experience, Waseem A. Sheikh brings a wealth of expertise to Razorfish as the vice president and group leader of the manufacturing industry practice. In his role, Mr. Sheikh will focus on strategy development and implementation of digital commerce initiatives that deliver measurable return to the company's clients.


Why did Razorfish need a manufacturing division? I thought they were a web company. !?!?!?!?

Name:
Email:
Date: Thu May 3 15:59:40 2001
Comment: These floundering founders had their own nightclub? A 65 corvette? Soho is going to miss that kind of sushi...

Name: vonbek
Email:
Date: Thu May 3 15:53:17 2001
Comment: Hey cool! Cheers Steve:-)

Name: Steve Baldwin
Email:
Date: Thu May 3 15:51:27 2001
Comment: >Razorfish Founders Flounder?

That's too good - I changed it...

Name: vonbek
Email:
Date: Thu May 3 15:45:43 2001
Comment: Possible headline?

Razorfish Founders Flounder?

and its the earnings call today...

http://www.vcall.com/NASApp/VCall/EventPage?Accept=C&ID=62440

Name: MasterPo
Email:
Date: Thu May 3 15:32:23 2001
Comment: Flounders in the night, exchanging one-sided glances....

Name: Carl Guderian
Email: carlg@vermilion-sands.com
Date: Tue Apr 24 23:14:33 2001
Comment: I knew there was something fishy about him. He was a Pisces, probably worked for scale. I gave him a fin to get lost.

Name: shrumpater
Email:
Date: Tue Apr 24 16:08:53 2001
Comment: Luca Brazzi wrote: "razorfish sleeps with the humans"

I just laughed up my coffee all over my keyboard.

Name: vonbek
Email:
Date: Tue Apr 24 13:48:29 2001
Comment: everyone knows that pigs can fly:-)

Name: steve gilliard
Email: sgilliard@netslaves.com
Date: Tue Apr 24 13:08:14 2001
Comment: Do you think they have to say "we're a serious company" at Microsoft or Intel?

Somehow, I don;t think so.

Name: vonbek
Email:
Date: Tue Apr 24 12:38:29 2001
Comment: one of my favorites from the vault....

top post...

Yes, that's it

Author: Anonymous
Date: Apr 19, 2001 3:06 PM EST


good news today with the stock increase. But look out, an insider told me a big suprise release is coming in 10 days. get your time in and your utilization up. If you want to stay kick butt. Some of you might not like the news but in the end it's the best thing for RAZF.

response...

ATTENTION MD

Author: Anonymous
Date: Apr 20, 2001 12:36 AM EST

Whoever is posting this "insider" information I want it to stop. Right now!!! I am looking into exposing these anonymous postings. WE are a serious company with serious business to take care of. If I find out that any of you are current Razorfish employees I will have you terminated on the spot.We are going through a troubling time right now but things are changing. I don't find the comedy in your absurd ramblings. I will have my eye on you. If you don't think we monitor your work PC usage you should realize that people are paying attention to what you are doing. If I find any postying of an inappropriate nature on this board I will make sure it violates your contract with us, and may even effect severance or references from Razorfish.


LOLOLOL classic...I know chances are that its a wind up but its a sad state of affairs that posts like this are around :-)

Name: luca Brazzi
Email:
Date: Tue Apr 24 12:02:01 2001
Comment: razorfish sleeps with the humans

Name: dotcolon
Email: dotcolon@yahoo.com
Date: Mon Apr 23 20:22:01 2001
Comment: >>small firms and sole proprietors are a vastly better deal and, 90% of the time, they can do what you need.

This is true. I've worked with both in San Francisco. The biggest and the smallest.

So, yet another NOTE TO NETSLAVES:

Why not develop a list of reliable smaller firms in the major web design hub cities, and publish these lists on NS, and develop a discussion forum around these listings; let this be a place where people can rate and comment upon the quality of the work they have received at various design shops?

Netslaves could become as much a Resource Place as a Bitch Place if it takes advantage of the great infornation and feedback that comes from its reader base.

Name: big is bad, again
Email: guyville2k@yahoo.com
Date: Mon Apr 23 20:00:03 2001
Comment: I worked as a web design contractor for a large company that used Razorfish for most of their site development. Getting into the HTML guts of Razorfish's work was eye-opening. In a word, their deliverables **sucked.** Like many big web design companies, they probably had to bottom-feed for workers and quality went out the door. The stuff they provided to their client, HTML and graphics, were not even professional quality -- and they charged the client paid dearly. A note to businesses who seek design services: small firms and sole proprietors are a vastly better deal and, 90% of the time, they can do what you need.

Name: Missing Something
Email:
Date: Mon Apr 23 19:06:51 2001
Comment: Is this too good to be true?
I had barely finished reading this "expose" on RZF when I got a DM piece in the mail. It seems that a company called Network Solutions-Verisign (www.quick.imagecafe.com) is offering a website, web address, email and customer service for as little as $14.95 a month. Could this be possible and why didnt RZF think about this business model?
Please let me know if this too good to be true. What am I missing?

Name: Big fish small pond
Email: MrBfc@yahoo.com
Date: Mon Apr 23 18:42:32 2001
Comment: In 95-96, Razorfish was a web design firm. That's what they used to call them back then -- web design firms. Like Organic. Studio Archetype. whatever. Then e-business hit and back-end integration became the mantra. At first, web design firms either worked with Big Client's own back end people or they outsourced the app dev stuff. Then the idea of web consultancies was born, and USWeb was born. Then everyone followed suit and reinveneted their web design compnaies into "total solution e-consultancies". And Studio Architect became Sapient and on and on.

Problem is, these UI design proficient firms were overselling their capabilities -- at same time the old-school big consultancies were seeking to webbify and get in on the lucartive world of ecommerce. Both were in over their heads, and culture clashes ensued. We're still seeing those clashes play out.

But back to my story... In 95-96, Razorfish was a graphically capable web design firm but they constantly denied usability issues in favor of coolness; thus they tended to produce whiz-bang graphically overloaded sites that were unusable for the then 28.8 modem crowd. But so what -- they were so kewl! Right?

So kewl that they decided in 96, we're more than a web design firm, we are content & intellectual property creators too. Thus was born the RSUB Network, the Razorfish subnetwork -- home to the kewlest shit on the planet, all with whiz bang graphically intensive modem-user-be-damned gimmicry. One of these such projects was disinfo.com. Disinfo was originally developed in LA at AND Interactive, a division of TCI. When they went under, Metzger backed his bags for NY and found a home at Razorfish. They redeveloped disinfo and folded it into their RSUB developments.

There is absolutely nothing wrong with any of this. Disinfo is a cool site and NS has long linked to it. The point is: Razorfish was never about "business solutions", they were about creating cool stuff for the web.

Thus when they started to bill themselves with the clonable "end-to-end solutions" crap from the dack bullshit generator, and were competing for sites like schwab.com (and got them), they built very UNUSABLE sites, but charged an arm & a leg for them.

Remember that report form 60 Minutes on Razorfish:
http://www.cbsnews.com/now/story/0,1597,160799-412,00.shtml

CBS Reporter: "What does Razorfish actually do?"

Dachis, who is worth about $180 million, has a little trouble with that question. "We've asked our clients to recontextualize their business," he said. "We've recontextualized what it is to be a services business."

Which means? "We radically transform businesses to invent and reinvent them," he said.

----------------------------------------------------
There is causality to all of these bloated "consultancies". ALmost all of them overstretched and overmarketed their core capabilities.

Name: El-Blanko
Email:
Date: Mon Apr 23 18:40:56 2001
Comment: The Razorfish solution has been to talk big, promise a lot and then hope to get work.
Gee, I always thought that the modern corporation had to be VERY big, since it confered a certain inherent competitive advantage. How can a business succeed without a giant bureauracy? I guess I figured out something was wrong when XXX.com had a market cap larger than some existing companies that took decades to increase their size and brand names. However, RZF was NOT unique in wanting to grow big, talking big and not delivering. Take the venerable AT&T: In the 1980's and early 1990's, they spent billions on management consultants
(McKinnsey, Anderson and Mercer to name a few) to provide them with a grand vision of future. Yet, today AT&T is in desperate need of a current plan to avoid becoming irrelevant. AT&T wasted its resources on the consultnats that only saw the consultants voices become louder and their bureauracies larger, while failing to deliver anything.
I am quite sure that RZF had the grand vision of wanting to supplant the McKinnesys, Andersons and others in the dotcom arena OVERNIGHT.

Name: stevegilliard
Email: sgilliard@netslaves.com
Date: Mon Apr 23 16:26:36 2001
Comment: Samezone,

Companies which do this kind of thing are best when they stay small and drop the attitude. The Fish had gotten large and arrogant since they hired on to be nearly 2000 people strong worldwide.

The management had no formal training in any relative area, yet proceeded to spend millions on growing the company. Razorfish as boutique may still survive. What is clear is that when they got to a certain point "issues" arose. Customer service among them.

Name: samezone
Email:
Date: Mon Apr 23 15:23:27 2001
Comment: I can only say that I worked with Razorfish back in 1996 - in fact, without naming names, it was one of their first big corporate accounts with a major Fortune 10 company.

I managed the Fortune 10 side, and was impressed with RZF's professionalism, attention to detail, etc. We paid quite a lot of money for their re-architecting a small subsite (I believe it was $75K) - in retrospect, we probably could have gotten a few people off the street to do it for $5K. But we wanted "the best" and they delivered.

I gather that things have changed at RZF since that time, and "street-rumor" is that work quality may have suffered. But I think the real reason that they're in such trouble is that more and more big clients bridle at shelling out $75K for Web projects that they can accomplish in house, or if this is impossible, bid out to small shops that do it for a few grand.

It's not like this stuff is rocket science...

Name: The Lone Twister
Email:
Date: Mon Apr 23 14:37:57 2001
Comment: The Razorfish solution has been to talk big, promise a lot and then hope to get work.

But this was the 8a straegy for years..no press on them either..no one would ever touch it..

Name: vonbek
Email:
Date: Mon Apr 23 14:32:42 2001
Comment: OUCH!

Mind you....calling your staff fish? Just because the company name has the word fish in it?? Just as well the company wasn't called Nuts or something equally as silly

Oh oh...beware the fishstapo!

Name: Bill Volk
Email: bvolk@youworkit.com
Date: Mon Apr 23 14:21:47 2001
Comment: If you want to see the future of web consultancies ... look at Z57.com ... websites starting at $500 and $30 month. They have built over 5000 websites and have been profitable from month one.