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Watch Your Wallet (The Stock Market Collapse: Part 5 (Conclusion))
Posted Thu Mar 22 00:40:29 2001 by steveg

Note: this is the final part of this week's multipart series on the collapse of the stock market and its effect on IT.)

By Steve Gilliard

This isn't going to be about being a smart investor, hell that's the Fool's business and they're good at it. This is about being smart with money. And smart with money in the stock market means getting good with research. Not the numbers crap either. You can play with P/E ratios and dividends all day long and still lose money.

You're going to invest for the long term, not the next year. You put money into a stock, it is for a long time. This is your future we're talking about and unless you get unlucky, you'll have one.

Before we say anything else, WATCH YOUR 401K. You have to know where your 401K is invested and how it is doing. Also make sure you're in the best one you can be in. You may have a choice of more than one and you need to make sure that you're involved in the best one. If you have questions, ask them. Read every thing that you get from the plan, read it closely and file it in a place you WILL NOT LOSE IT.

This is the mosrt critical investment you can make and the one which you need to keep track of the most closely. This is your retirement money.

Here are the NetSlaves rules to not losing your shirt:

1) You buy what you know

Don't invest in anything you cannot explain. If you do not understand it now, you will never understand it. You can educate yourself about it, but you will never be able to follow it well enough to make money at it. Why? How many hours do you have in the day. How many companies can you follow given everything else you do? Two, five, 15? Buy what you know, and you can follow it without heavy lifting. If you're studying a stock like a term paper, you better be able to explain what they do.

2) Research the hell out of what you know.

You may think you know McDonalds, you don't. You have to learn everything you can about what you already know anyway. Make no mistake, if you don't know how the restaurant or real estate business works, you will by the time you finish with McDonalds. Know how they spend their money, where it goes, who their enemies are and what their problems will be. If you invest in McDonalds, BSE is important to you. You better know how people see beef if you're going to invest in the world's largest retailer of it.

3) Smart vs. stupid research

Smart research comprises of two things, stuff which affects the company and stuff which affects your investment in the company. Which can be accomplished by reading the newspaper. Stupid research is anything else. If you're wasting time with Value Line and custom research and crap like that, you're wasting your life on nonsense. The only thing a chart is good for is to look at. It means nothing you can't figure out by reading Yahoo's fnancial news.

4) You are not a professional

Stocks are part of your life, but they aren't your life. You are not smarter than a guy who does this for a living. He doesn't write code and you don't trade stocks, you buy them. You don't think like a broker, don't pretend you do. No matter what they tell you, unless you live the life, you cannot beat the pros.

Look, monkeys can pick stocks and beat the average. The stock market isn't concerned about that. They want the bounce, the minute to minute bounce, the large movements, not whether Intel makes money over five years. Five days is a lifetime. Don't get fooled by that. You're in it only for the long term.

5) Chat rooms=minefield

Don't ever go into a chatroom. Avoid all of them. Let the company groupies and the wannabe brokers play that game. There is nothing good in a chat room.

6) The obvious is obvious for a reason

Your stock goes down because your company loses a major contract, that's obvious. The CEO is fired because sales are slow, that's obvious. These things matter and if enough of them collide in one place at one time, you've got problems. Because this is your money. The company better make it work for you or you will go elsewhere.

7) The ten percent rule

Julie Stav, one of the PBS experts, suggested that you sell your stock if it dropped more than 10 percent of your original expert. Now, I'm not much on trusting people with vague Central/ Eastern European accents and porno platinum hair, but this rule makes sense. Stocks can fail to come back and you can lose 90 percent of your investment. Doubt it, think sock puppet. So 10 percent is a good way to go.

With mutual funds, your managers better have their shit together. Stay out of sector mutual funds with a crappy economy. You want the risk spread as far as possible. If they can't make money betting the spread, then they can't do crap and you need to put your money elsewhere.

8) Save your money

Stock investments mean nothing when you have debt out the ass. Pay your debt, Buy what you need. Put enough in the bank to live on for a few months. Stock investment is long term and hard money to get a hold of in an emergency. Keep it for your long range goals, a home, a car, illness.

9) Don't expect miracles.

There should be no one who expects they will make money easy or quickly in the stock market. That's a game for the hard core and the rich and more than a few have lost their shirts. We can say it 80 different ways, but it needs to be said.

10) Read the best advice you can get

My personal favorite is Suze Orman. She's very Oprah-ish, but her advice is solid and she gets into how people spend money and the kind of mistakes they can make. The Wall Street Journal has great advice on investment thinking. Chris Byron gives the best single advice on how to evaluate stocks. His research is not based on numbers but on executives and product lines, things that matter in the real world. Most of what you see on TV is crap. Much of what is sold in bookstores is based on fantasies and ego. Basic, simple investment advice is hard to get. You have to filter out the crap and figure out the best way to get the most from your investments.

The easiest rule is that the less the writer has to push, Orman as a former insurance exec loves insurance as an investment option, the more they're going to serve your needs. You want the most neutral voice around and one concerned with your financial health. Anyone offering schemes will screw you over.
 
Posted Comments:post a comment!
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Comment:



Name: MasterPo
Email:
Date: Thu Mar 22 14:52:54 2001
Comment: I'm referring to the link below, not this article which I agree with.

Name: MasterPo
Email:
Date: Thu Mar 22 13:23:44 2001
Comment: Interesting reading but I disagree for several reasons.

First, even if CSCO is toast forever (not likely but assume so) they will be dropped from the indexes more sooner than later.

Second, not all 401k offer an SP500 index fund.

Third, by law 401k's and IRA have limits on what type of investment they can be put in. That pretty much leaves stocks and bonds (either directly or through funds). I have no problem with other investment vehicles, but you can't use them for 401k's and IRA's.

Fifth and most importantly, as the author himself admits, he pulled out into cash too soon. So if he can't get that timing right for the short term who can really say what will happen in the next 20 years?! I don't think we're going to see markets rise as much as fast as we have in the last 2 years. But saying that the money market is now the proper benchmark is ludicrous! If he wants to use MM's as your risk-free return that's fine but not as a benchmark.


Name: The Lone Twister
Email:
Date: Thu Mar 22 12:03:41 2001
Comment: Dow down 300..the worse the better..

Name: Leon
Email:
Date: Thu Mar 22 11:35:26 2001
Comment: All of these are good valid points, but I would like to suggest perhaps a little bit more cautious approach to your 401K. Check out this link:

http://csf.colorado.edu/longwaves/2001/msg00781.html

It's a pretty interesting read, and you might want to consider an alternative to stocks as an investment vehicle. Today is not like 1987, but more like 1929 (or japan in 1989)

Name: steve gilliard
Email: sgilliard@netslaves.com
Date: Thu Mar 22 08:44:54 2001
Comment: It depends on how you play the game. I doubt the people planning to retire on Amazon are so sanguine.

But clearly, only sell if the stock is bottoming out because of management decisions. The market is fickle, management either has a clue or it doesn't.

Name: El Heffe
Email:
Date: Thu Mar 22 08:36:19 2001
Comment: This 1987 all over again, only this time, it hits more people 'cuz more people are invested in the stock market. The ones who made money 1987 were the ones who held onto their stocks as they dropped, the ones who bought as the panicked were selling. The same is true today. Now is a great time to invest in the stock market for the long haul. If you pick companies with good fundamentals, ones that'll still be here in a decade or two, and you hold onto those stocks, you'll have money for retirement. Today, you'll be buying the stocks for closer to what they're really worth, and sometimes less. A year or two ago, you paid way too much, you got ripped off. In the long run, the current market correction is going to be good for the economy and the smart investor. In the short run, a lot of speculators and a few innocent folks will get burned, but if the innocent ones can hang on and not panic, they'll be OK in the long run.